The Phoenix zoo
In 2012 the Phoenix Zoo turned 50! To commemorate this milestone, the zoo partnered with Arizona State University to explore ways in which the public could reflect on past achievements and learn about current programs. A website concept was created with the intention of educating patrons about locally threatened species in order to create awareness and drive continued support.
The layout of the conservation page uses large imagery to highlight threatened species native to Arizona. Next to each featured animal, the zoo's conservation efforts are described and interested patrons can navigate to individual animal pages by clicking "Learn More".
Information Architecture Exploration
A conceptual take on the site's information architecture. This diagram maps site content to target users.